Redesigning ADAPT: Driving Scalable, Inclusive Deal Modeling at AWS
As a Senior UX Designer at AWS, I led the end-to-end revamp of ADAPT—a critical internal tool powering multi-billion dollar financial modeling. My role spanned from deep discovery (Gemba walks, co-creation workshops) to interaction design and strategic system thinking. Through iterative collaboration with stakeholders across Finance, BD, and Service teams, I helped transform ADAPT into a scalable, intuitive platform that meets the growing demands of its users while aligning with AWS’s global financial goals.
Overview
Role: Senior UX Designer
Duration: Feb 2024 - November 2024
Responsibilities : Owned End-to-End UX
User Research: Current State Mapping, Heuristic Evaluation, Interviews, Insight Synthesis
Journey Mapping, Service Blueprints & Flow Definition
Prototyping & Scalable System Design
Usability Testing & Iterative Validation
Cross-Functional Collaboration
Agile Delivery & Execution
Context
ADAPT is an internal platform designed to centralize, automate, and accelerate financial modeling for custom deal requests—including both multi-service and single-service Private Pricing Agreements (PPAs) across services like EC2, RDS, S3, CloudFront, Glacier etc. Its core purpose is to streamline data sourcing and standardize deal calculations, empowering teams to operate faster, smarter, and at scale.
Initial State & UX Engagement
Fragmented workflows, steep learning curve
No unified experience across personas
UX joined to assess, simplify, and scale the tool’s usability
The Challenge
Make ADAPT the go-to tool for deal modeling
Address gaps in inclusivity, clarity, and scalability
Create design patterns that could accommodate future growth
Our UX Approach
1. Research & Discovery
Gemba walks & journey mapping
Co-creation with customers
Feature prioritization based on real workflows
2. Design & Iteration
Flows for prioritized scenarios
Walkthroughs & re-validation
Testing with real users
3. Consistency & Scale
Templated 4-step framework (Request → Scenario → Configure → Submit)
Unified dashboard experience with contextual data
Data grid for flexible, powerful inputs
Outcomes
Non-linear flow for single & multi-service PPAs
Kanban-style submission lane
Live-editing capabilities for Service Owners
Cross-role alignment and reuse-friendly patterns
Rapid onboarding for new services
Foundation set for Notification Center and custom use-case builders
ADAPT is now positioned as a scalable, consistent, and user-first solution